Title Weight Thinkers Club

WHAT IS A SCHIFFISM?

Schiffisms are inspired by the wisdom of the ages, the minds and voices of the critical thinkers, teachers and doers.

As a specialist in weight loss and weight control for more than 50 years, it is Dr. Martin Schiff’s conviction that dieting is ineffective in shedding unwanted pounds permanently. In most cases, whenever you end the diet, the weight returns. Adding exercise to the equation is helpful, but doesn’t act alone to keep it off. Adding mental gymnastics ensures permanent success.

It is one’s “thinking” that has to be changed … eliminating “The Fat Between The Ears.” By learning to cope with emotional issues and developing a positive sense of self … a positive, slender self-image and permanent weight control can be achieved.

Realizing that throughout history, the greatest philosophers, scholars, scientists, sages andDr. Schiff portrait deep thinkers have known that, in effect, “we are what we experience, learn and think, that positive thinking is non-fattening, and our possibilities are limited only by our thought process,” Dr. Schiff has developed a compendium of “Schiffisms,” one-a-day “vitamins for the spirit and the soul,” paraphrasing the comments, thoughts, sayings, teachings, and wisdom of these great minds, relating them to weight loss, weight control and a happier, healthier, uplifting lifestyle. Using psychosemantics (the study of the meaning and relationship between words and thoughts), Schiffisms are positive and affirmative. One might conclude that “A Schiffism A Day Keeps The Fat Away!”

From Confucius to Plato to Aristotle, from Socrates to Freud, Shakespeare to Emerson, Moses to Maimonides, from Rogers and Hammerstein to the Beetles, Alcoholics Anonymous to the Boy Scouts, Dr. Schiff translates, redefines, and supplements their immortal words and thoughts. From “To thine own self be true” to “Stop playing games, rationalizing and making excuses, going on and off diets. Be honest with yourself always.” “Change your thinking, change your life,” becomes “Change your thinking, change your weight.” Abe Lincoln’s “Most folks are as happy as they make up their minds to be,” translates to “Most folks are as slim as they think… and do.” Johnny Mercer’s song advises, “You’ve Got to Accentuate the Positive, Eliminate the Negative.” Dr. Schiff says, “Think positive thoughts, eliminate negativity from your mind. You will light up your life forever.”

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